Web Design for Small Businesses
Web design focused on attracting and converting website visitor into customers and clients.
Get found in Google
What good is a shiny new website if you’re not set up for success? Search engine optimization is a key strategy to help your website, business, services and products be found by customers who are actively searching for all you offer.
Web Design Packages for all Businesses
These are just a few of the types of websites we build at Search Centered. We create websites for all industries and with all types of functions. Schedule a consultation to discuss your business’s specific needs.
Key components of every quality web design package
All web design packages must start with basic web design strategies, no matter which web designer you hire.
Getting to Know You
Mobile Friendly Experience
Keyword research involves mining your business’s website, your competitors’ websites, your planned content, historical keyword reports, your desired keyword phrases, Google autosuggest and trends, Google Analytics, Google Search Console, and Google Adwords. This keyword research data will help guide our SEO and content marketing strategy.
Search Engine Optimization
Search engine optimization (SEO) is the combination art and science of being found in search engines by potential customers. Less than 10% of all businesses have a SEO strategy. Implementing just the basic SEO techniques will give your website an advantage over your competition.
If your business needs a new logo, we are happy to help your business create a brand identity and design a timeless logo to represent your business now and into the future. A solid and consistent image online (and in-person) is very important to help build trust and loyalty with your customers.
Track and analyze Traffic
Collecting and analyzing your website visitors’ traffic is an important aspect of growing and improving your website. Every website we create is integrated with Google Analytics and Google Search Console. Most of the time we also integrate Facebook Analytics and the Facebook Tracking Pixel, as well.
Services required with your new website
Modern websites are not “set-it-and-forget-it” Modern websites are living, growing, and ever-changing. Your website should be viewed as asset and business utility. A few ongoing services are required with your new business website
Every website needs a domain name. This is the address of your business online. Once you register a domain name for your business, you will need to renew the domain name each year. Make sure you register your own domain name, so you own it.
Every website must be hosted on a web server online. Purchasing a high-quality web hosting package upfront will alleviate many headaches down the road. Stay away from the super-cheap shared hosting offerings. Search Centered offers a high quality web hosting service package, payable on a monthly basis.
Modern websites are not “set-it-and-forget-it” solutions. Website software should be updated regularly. Backups of your website should be saved regularly. Your website should be monitored and protected from hackers. Our maintenance package acts as an insurance policy for your website.
3rd Party Email Server
Setting up a third party service to manage the sending of your professional email is a key component to success. Email is a crucial component of every business, and setting up a 3rd party service – separate from your web host – will help guarantee your emails never get lost or bounced.
Digital Marketing Services to Compliment your New Website
Modern day websites are robust and must function as the marketing hub for all of your business’s digital marketing strategies and efforts. Modern websites are much more than an “online brochure” for your business. When managed and marketed properly, your website will quickly become your business’s top asset.
Search Engine Optimization
As mentioned above, even the basic SEO strategies will give your business website an advantage over your competition. Developing and implementing an ongoing search engine optimization strategy will ensure your website’s success into the future.
Inbound marketing focuses on attracting customers by being helpful, through content and interactions – rather interrupting the potential customer with an ad. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — with the ultimate goal to convince the customer to make a profitable action.
Social Media Management
Social media is a big part of a successful marketing campaign. Social media is all about building trust and community with your customers, not constantly pitching your products and services.
Email is still the most effective and highest converting marketing strategy around. Building a targeted email sign-up list is key to a business’s website success. Email marketing is super-powerful when coupled with marketing automation.
Conversion rate optimization (CRO) is a system of strategies for increasing the percentage of visitors to your website who convert into customers – or more accurately, take an action on your website that you want them to take, such as: follow on Twitter, join email list, like on Facebook, fill out a contact form and more.
Marketing automation involves creating email marketing and lead nurturing tailored to the lifecycle stage of each lead. If a website visitor has downloaded your “top tips” checklist .pdf in the past, you would send that lead a series of “drip” style related emails. But, if they like you on Facebook and have visited certain pages on your website, you might want to change the messaging to fit their different interests.
Why web design is important
Think of your small business website as the store-front of your business online – a store-front that is open 24 hours per day, 365 days per year. Any potential customer can see your website at any time of the day, from any location around your city (and around the world).
All too often, small business owners view their website as a burden, something they “have to have,” an overpriced expense. This is the wrong way for a business to view their business website. If you have hired a quality web designer and implement modern techniques and high-quality digital marketing strategies, your business website will become your business’s greatest asset.
That’s right, long gone are the days of using your business website as a simple “online brochure” for your business. Today’s websites must draw in visitors through multiple digital marketing channels, including: search engine optimization, social media, content marketing, email marketing and more.
When done right, your business’s website becomes the hub for all of your digital marketing efforts and your website will transform into your most valuable employee and your most valuable asset – one that never sleeps and never takes a day off.
Through all of this, I have not even mentioned the actual aesthetic design of the business website. Yes, an attractive and modern website is valuable, but not nearly as valuable as the written text you create for your website. Having a good-looking website is great, but if you do not create valuable text content for your website, your website is doomed to fail.
How much does it cost to hire a web designer?
At Search Centered we give 100% transparent pricing. All services we offer are billed at $125 per hour.
We work with businesses of all sizes across many industries. We work with clients who are eager to grow their businesses and can commit a budget of $5000+ for a new website and digital marketing efforts. When a new website build comes in under $5000, we will create a content marketing strategy, SEO strategy, social media marketing strategy and other services for your business and website.
We can built in a wide variety of features and solutions into your website. Each web design project is customized and personalized to each business. Let’s chat about your business!
When it comes to web designers, you will find a wide variety of rates and prices for web design. Web designer pricing ranges greatly for many reasons, including: experience, expertise, the web designer’s team size, the web design company’s overhead and many other factors.
Search Centered has been working on small business web design projects for nearly a decade, with a strong focus on building websites that rank well and get found in Google (and other search engines) and convert website visitors into customers and clients.
We bill in 15 minute increments, and we do not double-bill our clients for team meetings – many agencies charge per hour, per person who sits in on a web design strategy meeting.
When it comes to hiring a web designer, price does equal quality. A cheap web designer will likely bill many more hours and probably doesn’t understand basic SEO and digital marketing principles. Remember, a pretty website that doesn’t convert visitors into customers is not valuable to your business.
Who owns the website after it is designed?
You do! When you hire Search Centered to build your business’s website, you own the website.
As you’ve surely noticed over the past few years, there are tons of commercials and ads for do-it-yourself page-builder solutions. Using one of these services is better than having no website at all for your business, but the truth is – if you plan to grow your business online, you’re completely on your own. These page-builder services simply provide a you a cheap tech platform for your to put together a website… and in most cases, they actually own the website – not you. You cannot leave their service and take your website with you. If you want to leave, you will have to start over completely and design a new website from scratch.
At Search Centered, we create 99% of our web design projects using the WordPress platform. Building websites on WordPress allows our clients to have full control over their website. You own it. If you decide to leave Search Centered, you are free to take your website with you. WordPress powers 25% of all websites on the internet, so pretty much every single web design company can work on a WordPress website.
If a website design company suggests building your website on Squarespace, Wix, Weebly or a similar page-builder – politely decline their services. When a web designer suggests building on one of these page-builder services, it is likely they do not have SEO or digital marketing experience. You will be on your own as you grow your business.
Remember I mentioned that you’re on your own with a pagebuilder service? With these services, you’re not hiring a web designer or a digital marketing consultant. You’re simply paying to use a tech platform – when you hire a web design agency, you’re hiring real-life professionals, with real-life experience who are eager to help your business thrive and grow.
No matter who you hire – kick the page-builder to the curb!
Get a Better Website!Schedule a consultation or give us a call – 816.200.2822 – and let’s start
developing a website design strategy individualized to your business!