Onboarding a new SEO client is a crucial phase that involves understanding their business, goals, and expectations. When hiring a new SEO service provider for your small business, expect your SEO to ask these questions and many more.
Before you reach out to hire a SEO professional, prepare by answering these questions AND answer any additional questions you think of while going through this list. The more information, the better.
Business and Industry Information:
- Can you provide a brief overview of your business, its history, and the products/services you offer?
- Who are your primary competitors, and what differentiates your business from them?
- What are the specific goals and objectives you hope to achieve through SEO?
- Can you describe your target audience, including demographics, preferences, and online behavior?
- Do you have any specific geographic locations or regions you want to target with your SEO efforts?
Website and Technical Details:
- Can you share access to your website analytics and search console accounts?
- What content management system (CMS) is your website built on?
- Do you have full control over website modifications, or is there an IT team/developer involved?
- Is your website mobile-friendly, and have you noticed any issues with its performance on different devices?
- Have there been any recent changes or redesigns to your website?
Current SEO Efforts:
- Have you implemented any SEO strategies in the past, and if so, what were the outcomes?
- Do you currently have any ongoing PPC or paid advertising campaigns?
- What keywords are you currently targeting, and how are you performing for those keywords?
- Are there any specific concerns or issues you’ve noticed regarding your website’s SEO?
Content and Marketing:
- How frequently do you update your website’s content, and who is responsible for content creation?
- Do you have a blog or content section on your website, and how often is it updated?
- What social media platforms are you currently active on, and how integrated is your social media strategy with your SEO efforts?
- Have you conducted any online or offline marketing campaigns recently?
Conversion and Analytics:
- What are the primary actions you want visitors to take on your website? (e.g., form submissions, purchases)
- Do you currently use any conversion tracking tools, and what are your current conversion rates?
- How do you currently measure the success of your online marketing efforts?
- Are there any specific metrics or key performance indicators (KPIs) that are particularly important to your business?
Budget and Resources:
- What is your monthly budget allocated for SEO services?
- Do you have any limitations or constraints we should be aware of when planning the SEO strategy?
- Who will be the main point of contact on your team for SEO-related communication?
- Are there any internal resources available for content creation, website modifications, or other SEO-related tasks?
- Do you serve customers at a physical location? If yes, do you have a Google My Business listing?
- Are there specific cities or regions you want to target for local search visibility?
- Do you have customer reviews online, and how do you currently manage your online reputation?
- Are there any local events or partnerships that we should consider for local SEO efforts?
- How would you describe your website’s user experience, and have you received any feedback on its usability?
- Do you have any specific goals related to improving the user experience on your website?
Future Goals and Timelines:
- What are your long-term goals for your business, and how does SEO fit into those plans?
- What is the expected timeline for achieving your SEO goals?
- Are there any specific events, product launches, or promotions in the coming months that we should align our strategy with?
Communication and Reporting:
- How frequently would you like to receive updates and reports on our SEO activities and results?
- What is your preferred mode of communication for regular updates and discussions?
- What key performance indicators (KPIs) are most important for you to see in our reports?
Compliance and Policies:
- Are there any industry-specific regulations or compliance requirements we need to consider in our SEO strategy?
- Do you have any policies regarding the use of certain keywords, branding, or specific content on your website?
Learning and Training:
- Would you like any training or educational sessions on SEO best practices for your team?
- Are there specific areas of SEO you would like more insight into or clarification on?
- What contingency plans do you have in place for unexpected SEO challenges or crises?
- Who is the designated point of contact in case of urgent SEO issues or emergencies?
- What are your expectations from our SEO services, and how will you measure success?
- Is there anything specific you would like to emphasize or highlight in our SEO strategy?
- Are there any upcoming industry events, product launches, or changes that could impact our SEO strategy?
- What are your brand values and key messages that should be reflected in the SEO strategy?
- How do you currently track and handle customer feedback, and how can SEO support these efforts?
- Is there anything else you would like to share about your business or goals that we haven’t covered?
Asking these questions – and more – during the onboarding process will provide a solid foundation for building a tailored and effective SEO strategy for the client. It also fosters clear communication and ensures that both parties are aligned in their expectations and goals.