YouTube Marketing & SEO for Engaged Subscribers
Build an audience. Engage your community. Increase your revenue. Our YouTube marketing strategies ensure your videos get seen by the right audience.
Strategies we use to grow your Business with YouTube
- Creating unique and original YouTube video content
- Search Engine Optimization (SEO) techniques specific for YouTube
- In-video calls-to-action to boost engagement and subscribers
- YouTube Ads targeted at content that interests your business’s target audience
- Engage with YouTube subscribers and commenters
Which YouTube Marketing Strategies should your business use?
We research your business, competition, and industry – then create an YouTube marketing, advertising and SEO stragegy mix that fits within your budget.
Original YouTube Videos
We will create a YouTube video library with content relevant to your business’s target audience. We research your businesss, products & services, and industry to develop YouTube video content your subscribers will love and subscribe to.
Engagement on YouTube
A “thumbs up” doesn’t cut it when engaging with a business’s YouTube audience. If a business wants to turn YouTube subscirbers into customers, the business must interact with people on a more personal level. A business needs to create a conversation around their business, products, services, niche or industry – then actively participate in the conversation with their YouTube subscribers.
From sparking inspiration to driving action, get the business results and customers you care about. We create video ads and target YouTube content that your business’s target audinece is viewing and interacting with.
YouTube is the second largest search engine on the internet. Getting high rankings in YouTube search is just as important for your videos as ranking highly in Google search results for pages on your website. We’re search engine optimization professionals, and YouTube SEO is a huge part of any video marketing strategy.
Why does your business need a YouTube SEO & Marketing Strategy?
- YouTube has over a billion users — almost one-third of all people on the Internet
- Each day users watch a billion hours of video
- YouTube reaches more 18-49 year-olds than any cable network in the U.S.
- YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the US
- More than half of YouTube views come from mobile devices
- 300 hours of video are uploaded to YouTube every minute
YouTube ads management
Drive awareness, increase customers and share your story amongst a highly engaged audience.
How we do YouTube Ads
Video Matters. YouTube is the second largest social media platform (next to Facebook). YouTube is the top video sharing and viewing website on the internet. As well, YouTube receives more search queries than Yahoo and Bing, making it the second largest search engine (next to Google). We create unique video ads for your business and laser target content and channels on YouTube where your ideal customers are spending their video watching hours and engaging. This precise targeting ensures your YouTube ads are most effective.
Our Approach to YouTube Ads Campaigns
Running YouTube Ads campaigns takes a lot of strategy, thought and analysis to drive consistent, high quality traffic to your website that will result in more revenue than the campaigns cost.
Understanding Your Business
We bring marketing and advertising background with technical know-how to the table for your YouTube Ads campaign, you know your business and the unique characteristics of your industry a whole lot better than we do. Our Instagram marketing team takes the time to understand what your business does and how you generate revenue. We research your business and industry to develop a psychological understanding of your customers and how to best engage with them on YouTube.
Unlike Google AdWords search campaigns, YouTube Ads pay per click campaigns are entirely visual. Our graphic design and video production team will create beautiful video ads for you from scratch, keeping in mind the specific requirements of each individual YouTube ads campaign and its goals. As well, we create multiple versions of each ad so we can split test them inside live campaigns in order to consistently increase the click-through rate while decreasing your cost per conversion over time.
Campaign Strategy Development
YouTube website visitors and email newsletter subscribers to in-market segments and beyond, there’s no shortage of ways to show your ads to the people most likely to buy what you sell. But how you ultimately target your ad impressions is the most important element of a successful campaign, and we have the experience to help get you off on the right foot. Once your campaigns are live, we’re constantly testing new permutations of available targeting methods based on what the campaign data is telling us.
Data Analysis and Optimization
The companies and brands that are most successful with YouTube advertising are companies that can read and analyze their YouTube campaign data, spotting the trends and patterns that tell a meaningful story. Our team continually analyzes the data from your live campaigns, using your performance results to optimize, test and improve every element of your Instagram Ads account. We work on improving campaign and ad group structure while designing new ads to avoid “ad fatigue.” Most importantly, we’re using the data at the targeting method level to test new ideas and strategies that will maximize your return on investment (ROI).
Precision Audience Targeting with YouTube Ads
Whether segmented by gender, age group, interest category, geographical location or more, most businessess don’t sell whatever it is they sell to everyone in the world. Chances are, neither do you.
YouTube advertising has one of the most sophisticated and in-depth targeting options, allowing us to show ads to the people who we know are in the market for the products and services you sell. Here is a small sample of the ways we can identify and target your audience:
Target people in specific locations: all countries and territories, cities, regions or zip codes
Narrow your audience based on information like age, gender and languages
Target people who have interacted with your YouTube channel or a specific video on your channel
Target ads to people who are interested in specific topics
Custom Affinity Audiences
Add keywords to affinity audiences to further target your ad’s audience
Target topics and interests to reach audiences who are actively researching and considering making a purchase
Creating YouTube Ads
We create YouTube Ads using data about your target customers along with data from other ongoing YouTube and social media ads.
Custom Videography & YouTube Ad Creative
We create YouTube Ads creative assets individualized to your business and industry. Ugly ads give the professional Instagram marketing and advertising industry a bad name, and worse, they turn away potential customers before they even land on your website. We don’t design ugly ads.
Get Abandoned Visitors Back with YouTube Remarketing
98% of first time website visitors do not purchase or take any type of meaningful action on your website. People visit your website, browse around and leave. Remarketing to previous website visitors isn’t just important … it’s a critical marketing strategy.
YouTube Conversion Tracking
Our team will install conversion tracking on your website, or we’ll work with your developer to make sure the remarketing codes are implemented properly. If we’re taking over preexisting campaigns where conversion tracking has already been installed, we will thoroughly test the conversion code to make sure revenue and conversions are being tracked accurately. In fact, we will not launch an Instagram Ads campaign before we are certain the tracking data being collected is reporting conversions properly.
YouTube Remarketing Installation
YouTube remarketing is a powerful advertising tool that allows you to show ads to your previous website visitors and email newsletter lists when they’re on Instagram. Many of our clients see extraordinary returns on their YouTube Ads remarketing campaigns, bringing qualified traffic back to their website to complete the conversion goal they want their visitors to take. Our team will install and configure all applicable remarketing codes, as well as manage the remarketing audience creation and segmentation.
Transparent YouTube Ads Reporting
You own your data. All of it. Our team creates regular reports to be delivered to your inbox on a schedule that works for you detailing all the key performance indicators (KPIs) important to your short term and long term YouTube and social media advertising goals.
Scheduled YouTube Campaign Review Calls
Your input and feedback is crucial to the long term success of your Instagram ad campaigns. You’re team and our team will communicate regularly to review performance and to discuss our strategies and ideas for improving your YouTube campaigns. Of course, the lines of communication are always open, but we like to schedule these calls to make sure not too much time goes by without our teams collaborating.
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